Lauren is a PC

Macs are not for the price conscious. Macs are for people who look beyond the price and see the value what they're buying. I mean, how much are you going to spend on viruses and system crashes vis-a-vis getting a Mac? How much is the price of headaches when things don't work on the PC?

Apple prices the Mac at a certain price point for a reason. It helps built the Elite feeling, that Cult of the Mac brand. Microsoft needs to understand that it should build better software to entice users and to build a better user experience. Less geek on Windows and more simplicity.